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Quick! I need some ad copy!

I was working for a bicycle shop a while and my boss told me that I had to create new signage so we can turn over our shoes and clothing stock quicker.

Like many retail stores, we had more demand for customer service than we had people to go around so the signage needed to be punchy and informative.

I decided on a format that included the product name, who made it and I included a product review blurb I found online. I specifically looked for product reviews from well-known periodicals.

While I found a lot of great reviews I couldn’t find a review for everything we had on hand.

What to do.

What to do.

What to do.

I couldn’t just make something up so I decided to look for some quotes about bicycles.

With a little snooping around I found some great quotes about cycling from literary sources, Hemingway mostly, and from some well-known cyclists, specifically Eddy Merckx and Jacquie Phelan.

With our new signage customers that didn’t want a hands-on approach with sales were able to help thems…

Zaukus Guitars Marketing Material

Joseph Zaukus is a tremendously talented guitar maker but needed some help with branding and social media marketing.

Zaukus Guitars focused on custom one-offs and didn’t have a product line.

By focusing on two core models, the Supernal and the Youth, Joseph was able to decrease his production time and increase his profitability. 

Powerpoint file available upon requst.

Remember the Pet Rock and Disco?

I’ve been toe deep in the social media pond for a little while now and the currents of tributaries change faster than a river during a flash flood. In reality what you thought was safe and a sure thing one day is quickly swept aside the next. 

I was watching my incoming streams this morning and I ran across two interesting articles. The first was from Adrienne LaFrance and Robinson Meyer both writing for The Atlantic. Their piece was called “A Eulogy for Twitter; The beloved social publishing platform enters its twilight”.

Even though the article was dated from April of last year LaFrance and Meyer both spell out several trend that are clipping the wings of Twitter’s mascot “Larry’s” wings:

Twitter users are less active than they once were.

•Twitter is following a similar trajectory as chatrooms had. They used to be the Wild West of the internet but now they have become more closely monitored making the content boring and predictable.

•Twitter has also attracted a larger amount …