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Quick! I need some ad copy!

I was working for a bicycle shop a while and my boss told me that I had to create new signage so we can turn over our shoes and clothing stock quicker.

Like many retail stores, we had more demand for customer service than we had people to go around so the signage needed to be punchy and informative.

I decided on a format that included the product name, who made it and I included a product review blurb I found online. I specifically looked for product reviews from well-known periodicals.

While I found a lot of great reviews I couldn’t find a review for everything we had on hand.

What to do.

What to do.

What to do.

I couldn’t just make something up so I decided to look for some quotes about bicycles.

With a little snooping around I found some great quotes about cycling from literary sources, Hemingway mostly, and from some well-known cyclists, specifically Eddy Merckx and Jacquie Phelan.

With our new signage customers that didn’t want a hands-on approach with sales were able to help thems…
Recent posts

Net Neutrality and Me; What It means for Nonprofit Marketing

I’ve worked both as a freelance writer and in the nonprofit world.

As a writer I’ve been given an enormous amount of freedom to write what I like to. Other than having some stories die a shelf death or having some stories being edited for brevity I’ve experienced little in the way of anything that can be remotely construed as censorship.

I also have a background in US Constitutional law so I also understand that my freedom of expression is not absolute. For instance I can’t engage in hate speech, I can’t incite violence or encourage people to commit illegal or dangerous acts, I can’t give “material support” to domestic or foreign terrorists, not all of my speech is protected if I’m a public employee, slander, liable or defamation are not protected speech, publishing confidential material, and lastly I cannot make true threats.

If the FCC has its way freedom of speech, particularly for nonprofits may be severely curtailed. This year, FCC Chair, Ajit Pai, wants to repeal net neutrality.

I…

Zaukus Guitars Marketing Material

Joseph Zaukus is a tremendously talented guitar maker but needed some help with branding and social media marketing.

Zaukus Guitars focused on custom one-offs and didn’t have a product line.

By focusing on two core models, the Supernal and the Youth, Joseph was able to decrease his production time and increase his profitability. 

Powerpoint file available upon requst.

It's all X k D f . X k ; t / C » . t /; and it's that easy!

Law enforcement,  marketers, social scientists, all use predictive behavioral models in order to understand future behaviors for both individuals and groups.

And if you want a cure for insomnia there are plenty of papers out there that I can recommend that will surely put you to sleep.

All kidding aside Howard D. Teten was the former head of the FBI profiling division. Teten based his pioneering work on the models established by Dr. Paul Kirk, Dr. Hans Gross and Dr. James Brussel.

When Howard Teten had joined the FBI in 1962 a criminal profile division did not exist. It wasn't untl 1973 that Howard Teten and Quantico Behavioral Science Unit  instructor Patrick J. Mullany were able to test their theories in the field.

When a  a seven-year-old girl was kidnapped Teten and Mullany were able to use their profile model to track down the kidnapper, David Meirhofer.

Today criminal profiling is common but during one of the earliest cases of profiling, the arrest of "The Mad Bomber…

Remember the Pet Rock and Disco?

I’ve been toe deep in the social media pond for a little while now and the currents of tributaries change faster than a river during a flash flood. In reality what you thought was safe and a sure thing one day is quickly swept aside the next. 

I was watching my incoming streams this morning and I ran across two interesting articles. The first was from Adrienne LaFrance and Robinson Meyer both writing for The Atlantic. Their piece was called “A Eulogy for Twitter; The beloved social publishing platform enters its twilight”.

Even though the article was dated from April of last year LaFrance and Meyer both spell out several trend that are clipping the wings of Twitter’s mascot “Larry’s” wings:

Twitter users are less active than they once were.

•Twitter is following a similar trajectory as chatrooms had. They used to be the Wild West of the internet but now they have become more closely monitored making the content boring and predictable.

•Twitter has also attracted a larger amount …

Design Project

Occasionally a really cool design project will fall into my lap.

This one just came out of nowhere and it's still a work in progress.

Since everything is still up in the air the name of the other person who is involved with the project is purposely being left out but it'll be cool to see if the final project if completed.


Gibson USA has spent a great amount of time and money trying to drum up interest in their product line and while there has been some successes such as their artist inspired by lines other have been just stomach churning abominations that never should have seen the light of day.

I'm just waiting for either Ted McCarty or Les Paul to rise from their respective graves and give Gibson's current design teams a collective wedgie.

I mean, c'mon... is this the best you can come up with? 

I just want the folks at Gibson to know that I've got plenty of time on my hands and I'm not afraid to use them.

Newspaper Collages